The CEO of Jan3, Samson Mow, a Bitcoin technology company, is dedicated to promoting the global adoption of Bitcoin. In an interview, he stated that the true bull market for Bitcoin has not yet started. He believes that Bitcoin's current price of $120,000 does not reflect its true value and expects it to rise 4 to 8 times within the next 12 months, soaring to between $500,000 and $1,000,000. This prediction quickly ignited discussions within the cryptocurrency community, and Mow's optimistic remarks injected new imagination into the market.
Mow's prediction is not the first time such high targets have been proposed. In 2024, he repeatedly stated that Bitcoin could reach $1,000,000 in 2024 or 2025, citing reasons such as the popularity of Bitcoin spot ETFs and the acceleration of institutional and national adoption. His latest statements after July 2025 further reinforced his confidence, showing that his judgment of the market's long-term trend has not wavered due to short-term fluctuations. Mow's optimistic forecast is based on several key factors that are particularly prominent in the market environment of the second half of 2025:
1. Continuous inflow of institutional funds
In 2025, the rapid growth of Bitcoin spot ETFs provided strong momentum for the market. By Q4 2024, institutional investors such as Millennium Management (holding $2.6 billion), Brevan Howard ($1.38 billion), and Goldman Sachs ($1.58 billion) significantly increased their Bitcoin holdings through ETFs, demonstrating long-term confidence in this asset.
2. Accelerating trend of national adoption
Mow's long-advocated vision of "super Bitcoinization," where Bitcoin becomes a global medium of value storage and transaction, is gradually becoming evident. He predicts that by 2025, three countries (including at least one Asian country) may implement Bitcoin strategies, while Jan3 is actively assisting ten countries in formulating relevant policies. For example, Bhutan has accumulated a large holding through Bitcoin mining, and some states in the U.S. are exploring the establishment of state-level Bitcoin reserves. Mow pointed out that countries purchasing Bitcoin through the issuance of sovereign debt (similar to MicroStrategy's model) could trigger a "demand shock," driving up prices.
3. Catalytic role of the macroeconomic environment
Mow links the potential surge of Bitcoin to the fragility of the fiat currency system. He believes that the global debt crisis (such as the U.S. paying $3 billion in debt interest daily) and ongoing inflationary pressures are undermining trust in fiat currencies, prompting investors and governments to turn to Bitcoin as a safe-haven asset. After the Trump administration takes office in 2025, the regulatory environment for cryptocurrencies in the U.S. may become more lenient, with the market generally expecting its "Bitcoin superpower" policy to further stimulate demand.
As of July 2025, Bitcoin's price stabilized around $110,000 to $120,000, still leaving significant room to reach Mow's predicted target of $500,000 to $1,000,000. Other analysts' predictions also show divergence. For example, Matthew Sigel of VanEck expects a Bitcoin peak of $180,000 in 2025, Bernstein predicts $200,000, while InvestingHaven's forecast range is $100,000 to $155,000. These predictions are far below Mow's expectations, reflecting the market's skepticism about reaching a million dollars in the short term. However, long-term forecasts provide some support. For instance, Cathie Wood of ARK Invest predicts that Bitcoin could reach $700,000 to $1,500,000 by 2030, indicating that Mow's optimistic targets are not entirely unimaginable over a longer period.
Operational Recommendations:
Long-term holding strategy: The supply limitations of Bitcoin and the trends of institutional and national adoption support the value of long-term holding, and investors may consider Bitcoin as part of their asset portfolio.
Monitor policy dynamics: Bitcoin policies in the U.S. and other countries (such as reserve plans or ETF approvals) will be key catalysts and should be closely tracked.
Risk management: High volatility requires investors to set clear stop-loss points to avoid chasing highs or panic selling.
Diversified investment: Although the outlook for Bitcoin is optimistic, diversifying investments into other asset classes can effectively reduce risk.
This article is for informational sharing only and does not constitute investment advice for anyone.
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