Trends.fun provides users with an extremely simple and smooth experience while significantly lowering the issuance threshold, allowing any user to create tokens for posts they believe have "trends."
Written by: Deep Tide TechFlow
With the recent continuous rise in the crypto market, the atmosphere of a bull market is becoming more pronounced.
Historical experience shows that bull market cycles are often accompanied by the emergence of new products and narratives.
On July 18, a new platform focusing on "one-click tokenization of tweets" was launched in the Solana ecosystem—Trends.fun. The product sparked widespread discussion on social media as soon as it was released.
In a context where various meme launchpads are becoming homogeneous, a new product that can turn tweets into tokens naturally attracts attention. Another key reason for the widespread interest is that this new platform has garnered support from many star figures in the Solana ecosystem and its related networks.
The founder of Trends.fun, Mable Jiang, was previously the Chief Revenue Officer of the star project STEPN, a partner at top VC firm Multicoin Capital, and a corporate strategy manager at DiDi. Mable is also recognized as an important figure in the Solana community, possessing extensive connections and influence within the community and the Asian blockchain investment circle. In this Trends.fun project, she has also rallied support from several key figures in the Solana ecosystem.
These include Solana co-founder @aeyakovenko, Solana Foundation Chair Lily Liu, Jupiter co-founders Meow, Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, and Magic Eden co-founder Zhuoxun Yin, covering heavyweight figures across various tracks in the Solana ecosystem.
With its strong background, Trends.fun's entry into the SocialFi track is always at the forefront of Web3 discussions. Especially after pump.fun and bonk.fun, the market is eagerly searching for the next disruptive SocialFi innovation paradigm.
Trends.fun Initial Experience
Next to each post on the homepage, there are BUY and SELL options, allowing users to participate in the buying and selling of the tweet's tokens with one click.
By clicking on the post for which they want to purchase tokens, users can clearly see the market capitalization, holding distribution, and other information of the tweet's token.
If users want to issue tokens for a tweet on X, they only need to paste the link into the prominent input box on the Trends.fun homepage to create the tweet's token with one click. It is important to note that each tweet only supports one token issuance, following a "first come, first served" principle. Once a token has been created for a tweet, subsequent users will not be able to initiate new token issuances based on that tweet.
Current Popular Tokens on Trends.fun
Currently, the top tokens on the Trends.fun platform are:
The first tweet from the official Trends.fun account (number of token holders: 8,447, market cap: 1.49M)
Founder Mable Jiang's introduction to the Trends.fun project background tweet (number of token holders: 3,539, market cap: 205K)
Solana's official tweet linking to Trends.fun (number of token holders: 657, market cap: 87.5K)
Convenient to Use, but May Be Copied
In short, Trends.fun achieves near-zero threshold for tweet tokenization: users can issue tokens for any tweet on X with a very simple process and smooth experience, with costs as low as less than 1 dollar. At the same time, the platform provides a transparent data dashboard for each tweet token, covering the number of holders, real-time market cap, trading dynamics, and creator information.
For readers unfamiliar with DBC, the DBC (DeepBrain Chain) mechanism aims to tokenize the content of posts on the X platform, combining information flow with value flow. The core mechanism is to issue tokens through a Bonding Curve, allowing users to create tokens based on a specific X post link without needing to pre-fund a liquidity pool (LP). The token price is driven by market consensus and is unrelated to the interaction data of the post itself (likes, retweets, etc.), with issuers receiving a 20% token incentive. This mechanism encourages users to create tokens around content, capturing the trend value of social media.
For example, suppose user A sees a tweet from user B reviewing a phone on X. User A issues a token for this tweet called "PhoneHype" through Trends.fun, without needing to provide liquidity themselves. This "PhoneHype" token can then be listed for trading. If this tweet sparks a heated discussion, many other users buy the "PhoneHype" token, causing its price to rise. As the issuer of the tweet's token, user A will receive a 20% token reward.
Twitter user @Viki_Nan.mp3 has already conducted a related process analysis.
(Source: @Viki_Nan.mp3)
Overall, Trends.fun provides users with an extremely simple and smooth experience while significantly lowering the issuance threshold, allowing any user to create tokens for posts they believe have "trends." Coupled with the DBC chain's pricing model, the price of each tweet token project is driven by real buying and selling funds, effectively avoiding the possibility of price manipulation by false social metrics (such as fake likes and retweets).
However, Trends.fun also faces some risks. Firstly, the core model of the product lacks barriers, posing a risk of being quickly replicated by competitors. Secondly, tokens issued through Trends.fun can be traded on any third-party DEX, and users can even participate in the buying and selling of popular tokens without going through the Trends.fun platform, weakening Trends.fun's value capture ability as an issuance and trading entry point. Finally, the DBC mechanism is a double-edged sword; while it avoids the impact of false social metrics on token prices, it also limits the direct price-boosting effect that high-quality content can bring.
As Trends.fun founder Mable Jiang mentioned in her tweet: "AI is pushing the cost of content creation to zero. When views, likes, and even entire posts can be manipulated, on-chain capital becomes a scarce and transparent signal of true consensus."
Whether Trends.fun can reshape the glory of SocialFi and InfoFi remains to be seen, but in the current market recovery, any new product under a new narrative is worth our experience and learning.
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