Web3 company Animoca Brands has signed a non-binding memorandum of understanding (MOU) with DDC Enterprises, a meal preparation and packaged food company that recently adopted a Bitcoin (BTC) financial strategy, to manage Animoca's BTC holdings and generate returns on these reserves.
According to a joint announcement on Thursday (July 10), Animoca will allocate up to $100 million in BTC as part of the transaction.
Yat Siu, co-founder and executive chairman of Animoca Brands, told Cointelegraph that part of the reason for choosing DDC Enterprises was CEO Juno Ma's ability to cultivate a "substantial non-crypto following," introducing the asset class to the general public who may not be interested in cryptocurrency. Yat Siu also stated, "Her background and experience enable Ma to bridge the East and West, successfully navigating global markets; she has strong appeal and connections in the Chinese market, which is one of the largest markets for cryptocurrency adoption, while also running a Nasdaq-listed company."
DDC Enterprises revealed its Bitcoin financial plan in May, setting a goal to purchase 5,000 BTC within three years. In the same month, the company bought 21 BTC for its corporate finances.
The narrative around Bitcoin finance continues to gain attention as companies view this limited-supply asset as a hedge against inflation and, in some cases, reposition themselves as Bitcoin-holding companies.
The surge of Bitcoin finance companies has led to a divide among investors regarding their impact on the market, with some believing it will promote mainstream adoption, while others warn that over-leveraged BTC companies could trigger the next market crash.
According to BitcoinTreasuries, there are currently 268 institutions holding BTC on their balance sheets, including publicly traded companies, private enterprises, government organizations, asset management firms, and crypto companies. Publicly traded companies account for 147 of these institutions, making them the largest category of Bitcoin-holding entities.
Bitcoin finance companies added 159,107 BTC in the second quarter of 2025, worth over $18.7 billion at current prices, representing a quarter-over-quarter increase of 23%.
In June, crypto punk and Blockstream CEO Adam Back stated that the Bitcoin finance trend represents a new alternative season for crypto traders and an opportunity for short-term price speculators. "It's time to swap ALT for BTC or BTC finance," the CEO wrote in a post on X on June 22.
Despite the growth of BTC finance options and market enthusiasm, some market analysts and crypto companies warn that most finance companies will not survive the next market downturn and will capitulate when BTC prices begin to fall and cheap corporate financing options disappear.
Related: U.S. Democrats respond to digital asset bill with "Anti-Crypto Corruption Week"
Original article: “Animoca Brands Partners with DDC Enterprise to Operate Bitcoin (BTC) Reserves”
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