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As the Web3 community gathered in Cannes for EthCC, leading firms INPUT Global, Sumsub, and Paybis successfully hosted “Reality Layer: Scaling Business In Real Time” on July 2, 2025. The exclusive event, held at La Terrasse du Gray d’Albion, drew a curated crowd of over 160 founders, C-level executives, and lead developers for an afternoon focused on tangible growth and practical implementation.

Reflecting the mature, “builders-first” ethos of this year’s EthCC, the event was curated as a “no BS” experience, moving beyond abstract concepts to offer a direct conversion layer for technology. The agenda featured tactical workshops, live product showcases, and high-signal networking, all designed for teams ready to implement, integrate, and scale their operations in the real world.

The afternoon commenced with a powerful panel, “Web3 Integrations That Actually Work: What Founders Need Today.” Moderated by Mary Pedler, Founder of INPUT Global, the discussion featured Konstantins Vasilenko of Paybis, Ilya Brovin of Sumsub, Matt Snow from 1inch, and Clara Tsao from the Filecoin Foundation.

The event’s unique value proposition was delivered through its hands-on workshops. Paybis, a trusted crypto gateway serving 5 million individuals across 180 countries, hosted “Instant Crypto Access for Your Users: Onramp in One Afternoon.” The session directly addressed one of Web3’s key challenges: making crypto accessible to Web2 users via intuitive, frictionless UX. Building on this, Paybis introduced fresh narratives now shaping the next wave of DeFi roadmaps — swap with fiat, stake with fiat, and bridge with fiat — each powered by a simple and compliant fiat gateway.

Konstantins Vasilenko, Head of Sales and Co-Founder of Paybis, summed it up, stating: “Within the next three to five years, roughly 80% of DeFi projects will depend on a frictionless fiat gateway if they want to reach mainstream users.”

Next, Sumsub, a global verification and anti-fraud platform that secures the user journey for over 4,000 clients like Bybit and Bitpanda, presented two critical sessions. The first, “Reusable Identity in Web3,” showcased their integration with Verax, the attestation service built on Linea, the Ethereum Layer 2 network developed by Consensys. This tackles the crucial trend of decentralized identity. It was followed by a live demo, “Get Travel Rule Ready with Sumsub,” which demonstrated a clear pathway for handling the complexities of global compliance.

Ilya Brovin, Chief Growth Officer at Sumsub, commented: “As the industry integrates with real-world assets and faces clearer regulations, reusable, privacy-first identity becomes paramount. Our workshops provided a roadmap for building compliant platforms that are also user-centric. Whether for a prominent crypto exchange or a global brand, the challenge is the same: verify once and remove unnecessary repetition and friction – without compromising on high security standards.. We’re providing the tools to do that on-chain, today.”

INPUT Global, the leading communications agency behind success stories for innovators like TRON, Tether, and Bitget, delivered the final workshop. The “Personal Brand Toolkit: Start Building Today” session armed founders and developers with practical strategies for building influence and communicating their vision effectively.

Oleg Bevz, Managing Partner at INPUT Global, commented on the event’s purpose: “The narrative at EthCC this year is one of maturity, and our event was a direct reflection of that. It wasn’t about grand visions, but about practical tools founders can apply and scale today. Having built narratives for leaders like Bitget and TRON, we know how critical it is for top voices to show up. The ‘Personal Brand Toolkit’ we shared offers a hands-on framework to help founders kickstart their personal brand from scratch.”

The event concluded with a networking reception, where attendees built meaningful connections against the backdrop of the Cannes sunset, perfectly capping an afternoon dedicated to building the future of the decentralized internet.

About INPUT Global

​INPUT Global is a leading Web3 communications agency built to amplify visionary projects on every continent. Since 2021, we’ve partnered with some of the industry’s most innovative builders: Tron, Tether, Sumsub, Bitget, Plume, Outlier Ventures, Brickken, Hacken, MANSA, Morph, and Redotpay, among others, to turn complex narratives into globally recognized success stories.

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About Paybis

​Paybis provides crypto tools to the world’s leading businesses. With over 5 million users since 2014, Paybis makes crypto simple, from on or off ramping, processing crypto payments and payouts or managing digital assets through secure wallets. Paybis experts work with the world’s leading Crypto exchanges, DeFi, Wallets, Fintechs, eCommerce companies and acquirers offering 24/7 support to simplify crypto for their businesses. All the products have simplicity at their heart. From one-click Apple pay, lightning-fast ID verification to customisable and easy integrations.

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About Sumsub

Sumsub is the #1 verification provider for the crypto industry working with 8 out of 10 top global crypto exchanges. With Sumsub’s customizable KYC, KYB, Travel Rule, Non-Doc Verification, AML Screening, Address Verification, Crypto Transaction Monitoring and Fraud Prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, maximize pass rates, meet compliance requirements, reduce costs, and protect your business.

With over 4,000 clients across crypto, fintech, gaming, mobility and edtech industries, Sumsub supports the largest Travel Rule directory of 1700+ virtual asset service providers (VASPs). Having integrated TRP, GTR (owned by Binance), CODE, and Sygna, Sumsub offers fully interoperable single communication Travel Rule protocol, which aims to automate data transfers, reporting, and transaction screening to improve compliance, security, and transparency.

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