YZi Labs will support 10X Capital in launching The BNB Treasury Company, an asset management firm focused on coin, with intentions to list on a major U.S. exchange. BNB Treasury Company will focus exclusively on the BNBChain, one of the most widely adopted blockchain ecosystems globally.

Source X

Yzi Labs manages over $10B in assets and has a portfolio of 300+ projects across 25 countries. Together with 10X Capital’s crypto expertise, this move is seen as a major step in bringing token to institutional markets. The partnership between YZi Labs and 10X CapitalUSA sounds like a great opportunity for token's growth. BNB Treasury Company aims for transparency in asset verification and strong community engagement. Funding details are expected to be announced in the coming weeks.

Ella Zhang, Head of Yzi Labs, said “BNBChain is a widely adopted blockchain ecosystem. We believe institutional access can significantly benefit the public.”

10X Capital founder and CEO Hans Thomas added that the BNBChain “is one of the largest, highest performing digital assets ecosystems globally, powering hundreds of millions of users, however, institutional and retail investors in the US have limited exposure to the growth of coin.”

The planned company expects to announce the closing of its related financing “in the coming weeks,” according to the statement.

Elite Executive Team Will Steer the Ship

An experienced group of executives will be in charge of the project. The development of the BNB Treasury Company will be led by an accomplished management team, includes:

David Namdar, former co-founder of Galaxy Digital, will serve as CEO.

Russell Read, former chief investment officer for CalPERS and Deutsche Asset Management.

Saad Naja, previously director at Kraken and now on the board of Exinity.

CZ and Binance Stay at Arm’s Length but Show Support

Binance founder Changpeng Zhao’s investment firm is backing the creation of a company that will buy and hold coins with plans to go public in the US. Forbes reported in June 2024 that Zhao and Binance together control nearly 96% of the tokens in circulation. The report said Zhao owns 94 million  tokens, currently worth nearly $63 billion and accounts for over 64% of it’s circulating supply, while Binance controls 31.5% of the supply. Zhao is banned from managing Binance as part of a deal with the US to plead guilty to money laundering violations, but he is still the exchange’s biggest shareholder. Binance founder CZ revealed that over 30 teams are exploring BNB treasury company listing ideas. While CZ is not directly involved, he supports institutional adoption of the coin globally.

The token price rises amid growing institutional interest and demand.

Source Coinmarketcap

The 1.26% price gain in 24 hours indicates institutional demand for regulated exposure and strategic ecosystem developments, with YZi Labs and 10X Capital announcing a BNBfocused firm targeting a U.S. IPO.  The current token price today is $669.93 USD.

Big investors are showing increasing interest in this coin, with BNB Treasury Company and Nano Labs aiming to provide safe and regulated investment options. Nano Labs, a Nasdaq-listed chipmaker, recently purchased 74,315BNB for approximately $50 million, increasing its corporate crypto reserve to around $160 million. Public companies are now holding crypto like altcoins, not just Bitcoin. Nano Labs plans to buy up to $1 billion, while Trident Digital and Webus are also investing in similar BNBfocused public firms.