A token creator on Pump.fun has earned $93,780 in just three weeks, thanks to the platform's newly introduced creator revenue sharing feature. The wallet was responsible for creating the Moonpig meme coin that touched a $125 million market cap last month.
Solana launchpad Pump.fun introduced its creator revenue sharing feature last month, which split 50% of revenue generated per token with the deployer. Over the three weeks since then, according to Dune data, $2.9 million has been handed out to coin creators.
The biggest earner from the scheme was wallet w3rE that deployed MOONPIG, a meme coin about a pig flying to the moon. Crypto whale James Wynn heavily promoted the token amid his failed and highly publicized $100 million Bitcoin bet on Hyperliquid. MOONPIG soared to a $125 million market cap in May but has since fallen 71% to $35.8 million.
Throughout the peaks and troughs of the token’s price, wallet w3rE was earning creator fees. Every time a trade is placed on the coin, 0.05% of the exchanged SOL went back to the deployer.
That means from the over $19.1 million of daily trading volume, according to CoinGecko, the creator has earned approximately $9,566. Although, it is worth noting that some of this volume may not have happened via the PumpSwap automated market maker, which must be used to get kickback from creator revenue sharing.
Wallet w3rE has only created two other tokens, which saw little success. This is a stark difference to the second highest earning creator, wallet G9FyS, which has deployed 320 coins, none of which are above a market cap of $7,000.
G9FyS has created more than 100 tokens with the same name, ticker, and picture of Moontrump. It appears to follow a similar pattern creating numerous tokens called Solana Doge, Yeezy Coin, and Official Cuban.
Despite the seemingly low effort put into creating these tokens, the wallet has still earned $73,300 via creator rewards.
Outside of this, the top 25 coin creators on Pump.fun have all taken home more than $12,900 each. There is a mix of creators tied to highly successful tokens like Housecoin, Gork, and XBT as well as wallets that launch numerous tokens—including one with over 500 created coins.
“We're beginning to see new emergent behaviours on the platform as a direct result of creator revenue sharing,” Pump.fun co-founder Alon Cohen told Decrypt. “For instance, it was cool to see Neet Coin use their creator fees to fund a protest.”
NotInEmploymentEducationTraining, a meme coin created on Pump.fun, protested against employment and education on Wall Street in May. Attendees chanted “nine to five, we won’t comply” while waving signs in the air with slogans like “rage against the wage.”
The protest helped rally the token 140% to a market cap of $14.6 million, although it remained down 39% from its all-time high. NEET has since dropped to a $4.4 million market cap.
Pseudonymous NEET community member Primed claims that the protest was in-part funded by Pump.fun creator revenue sharing. Cohen hopes this is the first of many creative ways that meme coin communities use creator revenue to help push their token forward.
“We're still early in our journey of improving the long-term incentives between creators and traders,” Cohen added, “so expect more changes to come!"
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