During his fireside chat session with Paolo Ardoino the CEO of Tether, Brandon Lutnick detailed Cantor Fitzgerald’s growing commitment to the cryptocurrency sector, positioning the firm as a significant traditional finance (TradFi) institution embracing digital assets.
He highlighted strategic hires, including the firm’s first crypto bankers in 2021 and dedicated bitcoin research analysts in 2022. The firm has also established itself as a hub for institutional crypto dialogue. On stage, Lutnick noted Cantor Fitzgerald hosts one of the first institutional crypto conferences organized by a major TradFi player, though its inaugural event coincided with the week FTX collapsed.
Lutnick emphasized the firm’s dedication to the industry’s future. He specifically praised Bitcoin’s core attribute: its fixed, algorithmically enforced supply of 21 million coins. “The beauty of Bitcoin is its fixed supply,” Lutnick remarked. “People often call bitcoin digital gold, but if gold increased tenfold overnight and was suddenly worth $30,000 an ounce, everyone and their mother would grab a pickaxe and start digging. And I’d bet we’d find a lot more gold.”
The Cantor Fitzgerald exec added:
If bitcoin were to increase tenfold, twenty-five fold, or even one hundred fold tomorrow, the supply wouldn’t change. It’s fixed. It’s beautiful. It’s scientific. It’s written into code—and we all know that.
The $2 billion Bitcoin financing initiative was initially announced by Cantor Fitzgerald at last year’s conference. Lutnick revealed this week that the business is now operational, with the first trades completed earlier this month, marking a significant milestone for the eighty-year-old Wall Street company.
Cantor Fitzgerald, founded in 1945, is a leading financial services firm offering investment banking, institutional equities, fixed-income sales and trading, and other services primarily to institutional clients. Its move into bitcoin financing represents a notable expansion of its offerings within the digital asset space. Lutnick framed the launch and the firm’s broader crypto initiatives as a long-term bet on the industry’s potential.
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