Author: Zen, PANews

On May 7th, after its game Bubble Rangers recently surpassed 2 million downloads, Web3 entertainment company Imaginary Ones announced the completion of an oversubscribed new round of financing, with participating investors including Cypher Capital, Animoca Brands, Polygon Ventures, MH Ventures, Illuminati Capital, PG Capital, and others. The company also revealed partnerships with HUGO BOSS, Samsung, Immutable, Portal, and MOCA Foundation. In addition, in October last year, Kuek Yu-Chuang, Vice President of iQIYI and former Vice President of Netflix, announced his investment in the project and took on an advisory role.

Furthermore, Imaginary Ones also released a tweet with the text and image both being "101010" on the same day. Combined with the project's recent frequent releases of information about its native token $BUBBLE, and even adding the "$BUBBLE" suffix to its official name, some community users speculate that this is related to the timing information of an upcoming token airdrop, such as "10:10 on May 10th." However, as information about $BUBBLE has not been extensively disclosed yet, if "101010" does indeed represent a specific time, it is more likely related to the token economics that the project needs to announce first. Nevertheless, Imaginary Ones is not far from officially launching the airdrop.

Web3 entertainment IP starting from NFT series

Imaginary Ones initially started as an NFT project based on Ethereum. In April 2022, it released its first NFT series of the same name, which sold out within 6 minutes. The series consists of 8888 unique NFTs, all of which are 3D animated characters with bubble-shaped bodies, symbolizing the first step into the crypto world with their walking motion.

For the past three months, the floor price of Imaginary Ones NFTs has remained above 1 ETH, reaching 1.3 ETH as of May 8th. In 2022, when the trend of traditional enterprises entering the world of crypto digital art had not yet subsided, shortly after the launch of the first NFT series, Imaginary Ones collaborated with fashion brand HUGO to release the exclusive NFT series "Embrace Your Emotions" (EYE), consisting of 1,001 3D animations.

In April last year, Imaginary Ones launched its first casual running game, Bubble Rider, in which players only need to control the vehicle with a single button and collect as many bubbles as possible on the track. Around this game, Imaginary Ones also released the second NFT series, Imaginary Rides. During the three-week open gaming event for Bubble Rider, it attracted over 55,000 players for a total of 6 million game sessions.

Building on the success of Bubble Rider, after multiple transformations and reboots, Imaginary Ones finally launched its flagship work, Bubble Rangers, a mobile endless running game. Its game elements and gameplay are similar to classic games in the same genre such as "Temple Run" and "Subway Surfers," and it incorporates Web3 elements. The game quickly gained popularity after its release. According to official statistics, in April of this year, it had over 180,000 daily active players, with a total of 37 million game sessions. The official X account also surpassed one million followers, and the total downloads of Bubble Rangers on Google Play and Apple Store reached 2 million in early May.

It is worth mentioning that Imaginary Ones has also added streaming media and movies to its product portfolio, launching the YouTube channel Imaginary Junior to provide entertainment for children and families worldwide. It currently has over 32,000 subscribers and 5 million views. By organically expanding its IP-centric content through engaging videos and social media content, this initiative further expands its audience and strengthens its connection with the community.

Upcoming airdrop of native token $BUBBLE

To promote brand development, expand the influence of the Imaginary Ones IP, and attract more users to its ecosystem, Imaginary Ones will introduce the utility token $BUBBLE for staking, governance, platform payments, exclusive access to games, goods, and content. Its token economy aims to combine the efforts of Imaginary Ones and the community through a loyalty system that incentivizes participation and value creation, granting holders governance rights and rewarding users for their contributions.

In March of this year, Imaginary Ones announced on the X platform that to increase the quantity of token airdrops, it would cancel the BUBBLE token presale. On one hand, the official statement indicated a desire to avoid extracting liquidity, and on the other hand, perhaps due to the increasingly large player base, the portion of incentives distributed to the community must also increase.

Imaginary Ones provides three ways for users to receive the airdrop: holding any NFT from the Imaginary Ones ecosystem, including the Imaginary Ones series, Imaginary Rides series, HUGO x IO series, and the limited edition art collection series CMTTAT, qualifies for receiving $BUBBLE token airdrops; in addition to these relatively small NFT series, users with an Imaginary Pass also qualify for the token airdrop, which can be obtained through participating in community activities, as well as in X and other marketing activities, and other community and project giveaway activities; furthermore, to achieve wider adoption of $BUBBLE, game players can also earn BUBBLE points by playing games or completing social tasks within the entertainment ecosystem, which can then be exchanged for $BUBBLE tokens during the token airdrop.

The token economics of BUBBLE have not been disclosed yet. Imaginary Ones' partner, Animoca Brands, is reportedly leveraging its expertise and resources to strengthen the token economy. Clement Chia, co-founder of Imaginary Ones, also stated, "Animoca's support will rapidly advance our plans in the areas of utility, currency, and development, which will help unify the worlds of Web2 and Web3 and solidify our commitment: if you can imagine it, we can build it."

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