Original author: Kaori, BlockBeats
Original editor: Jack, BlockBeats
On September 21st, the Uniswap Foundation announced a joint launch of the education platform "Uniswap University" with DoDAO, which focuses on blockchain education. It is described as a comprehensive education platform tailored for everyone from beginners to experienced Uniswap v3 liquidity providers, providing structured learning paths through four major sections: Guides, Tidbits, Simulations, and Courses, enabling users to better participate in the DeFi world.
The last wave of education in the crypto field was the Web3 education protocol Open Campus launched on Binance Launchpad. The combination of Web3 and education, and the entry and development education of Web3, entered the industry's vision for the first time. Although both aim to break the barriers for ordinary users or developers to enter the Web3 world and become a catalyst for the large-scale adoption of Web3, the difference between Uniswap University and Open Campus is that it currently does not have any derivative content such as token economics. From its official website interface, there are only entrances to the four major learning sections, with no official docs and no links to other platforms of Uniswap.
Uniswap University also does not provide any incentive means. When you choose a chapter to study and complete it, there is a very concise feedback mechanism. Yes, just like the learning websites used for post-class exercises in ordinary universities, there will be a few exercises after each section, which is indeed very suitable for beginners to learn.
Uniswap, as the leading DEX, has now launched such a newcomer-friendly learning platform, and there is much more to explore. It is worth mentioning that the partner chosen by Uniswap this time, DoDAO, aims to have 1 million people join DeFi, DAO, and NFT by 2025.
Overview of Uniswap University Content
Guides: This section provides easily understandable information, from basic explanations such as "What is a DEX?" to advanced topics like "Strategy Backtesting," supplemented with explanatory videos and visual effects.
Tidbits: "Not enough time? Just 30 seconds to grasp the basic concepts." Compared to the richness and diversity of the first part, the content of this section is very suitable for quick review or brief understanding, with a small card-style UI design, giving a feeling similar to memorizing vocabulary.
Simulations: This part is for in-depth practical learning. In this section, you can practice scenarios such as adding and removing liquidity, and explore advanced position management tools. This is like a video tutorial, with demonstrations for each step, which is more user-friendly for crypto beginners compared to textual tutorials.
Courses: The fourth part of the website currently consists of two course teachings, allowing you to gain in-depth understanding of Uniswap's structured courses, including basic concepts in "Introduction to Uniswap" and mastering strategies in "Liquidity Provider Course."
Essential "User Education Experience" for Crypto CEX
The main personnel behind the establishment of Uniswap University have not been found yet, but as a decentralized DAO organization and DEX, launching a teaching platform that requires concentrated resources and effort is commendable. In comparison, CEX has a greater advantage in this regard.
As the leader of the crypto world CEX, Binance also has its own education platform—Binance Academy. Courses and teaching content are also available here, but from the website's navigation bar "Learn & Earn" and Partnership, it can be seen that the biggest difference between Binance Academy and Uniswap University lies in a more complex ecosystem and a wider range of offerings.
In April of this year, Binance launched the AI-based cryptocurrency knowledge assistant Binance Sensei, which covers over 1000 articles and courses on Binance Academy, helping users learn about cryptocurrencies, blockchain, and Web3-related knowledge.
Binance has been focusing on user education and trading education for a long time. In 2022, CZ and other executives of crypto companies collaborated with the online education platform Masterclass to launch crypto courses, covering topics such as the history of cryptocurrencies, decentralization, Web3, DAO, NFT, and market volatility in segmented markets.
In addition to Binance, another major CEX is also unwilling to fall behind in crypto education. On May 17th, Coinbase launched the education platform Base Camp for Web3 developers. Previously, it was an internal education platform developed by Coinbase to speed up the onboarding of developers, running on the Ethereum Layer2 network Base infrastructure.
Different from multi-functional learning platforms like Coursera and edX, Base Camp includes on-chain exercises to provide developers with practical experience. At each learning milestone, developers will receive NFT badges. It also has community organizations that can connect to everyone using Base Camp for development.
Coinbase CEO Brian Armstrong once outlined the company's mission in four phases in a not-so-secret "secret master plan," with the goal of increasing the number of employees tenfold in each phase. Moving from the third phase to the fourth phase now requires attracting 1 billion users, and Coinbase believes this will require 1 million developers to build useful dapps that these users will love. Jesse Pollak, head of the Coinbase Protocol team, stated in an interview that this means bringing a small portion of the approximately 30 million Web2 developers into Web3, and that is the purpose of Base Camp.
Returning to Uniswap University, its mission is also to bring more people into the world of Web3.
Is education the breakthrough for DeFi liquidity?
The mission of Uniswap University is to "enable everyone to understand and access liquidity." This mission tells us the "What" and "How" of Uniswap University, with the underlying message being the "Why" behind the launch of this platform.
Benefiting from the DeFi Summer of 2020, Uniswap has grown to become the largest DEX today, saturating its current accessible market. Uniswap V3 accounts for 46.5% of all decentralized exchange trading volume, and in May 2022, it set a record with a cumulative trading volume of $1 trillion.
However, as more and more growing DEXs compete for market share, it is clear that being the sole leader is not sustainable. This means that continuing to optimize DEX and squeeze existing market growth will not be enough to continue its current trajectory. The most direct manifestation of this is the ongoing lack of liquidity for Uniswap.
According to Coingecko data, in the first half of 2023, Uniswap accounted for 64% of the DEX market share, compared to 89% in the first half of 2022.
There are over 13,000 liquidity pools on Uniswap V3. For example, approximately 1,500 pools in Uniswap use wETH as the base or quote asset, accounting for about 11% of the total pools. Surprisingly, for small tokens like CRV, Uniswap's liquidity is lower compared to the top 5 most liquid CEXs that provide the CRV-(w)ETH market.
Compared to centralized trading platforms, the complexity and barriers to entry for trading on Uniswap are somewhat high for newcomers, and perhaps this is where Uniswap University holds the greatest significance. Attracting more people to enter the world of DEX is more urgent for Uniswap than bringing Web2 people into the crypto world.
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