Another session of TOKEN2049 in Dubai has come to a close amidst a "downturn" in the secondary market. Therefore, as practitioners, in addition to offering blessings for success, it seems that no rapidly spreading content was generated throughout the entire summit, unlike the headlines and vocabulary that dominated various industry media after Hayes' speech at the September 2023 Singapore summit.

However, if we want to find someone at the Dubai summit who has an influence similar to Hayes, it should undoubtedly be Pavel Durov, the CEO of Telegram and founder of TON.

This is because TON was probably the project with the most widely spread keywords during the Dubai conference. Firstly, thanks to the continuous breakthroughs in the past few months, TON tokens have surged to new highs, with the highest increase reaching about 475%. The ecological tokens have also experienced dramatic increases, such as UP with an increase of over 400% and meme tokens like Fish with several times the increase, all during the period of the highest market attention.

At the summit, Durov and top "foreign aid" Tether, as well as a number of TON ecological stars, also revealed multiple messages, which have raised our expectations for the future.

So, after this summit, what messages do we need to pay attention to? Which projects within the ecosystem should we pay more attention to? In this article, we will attempt to summarize in detail.

Key Messages from TON at TOKEN2049

At the main venue of TOKEN2049, Telegram CEO Pavel Durov delivered a speech, announcing three main messages:

Durov is the second from the left

1. Reiterated Telegram's ecological concept and announced more application promotion work. Durov stated, "We love blockchain technology because we care about freedom. We hope that there will be fewer fraudulent projects in encryption, and people can freely build their own tools, applications, and businesses. On Telegram, third-party developers will be allowed more freedom than other communication applications. Later this year, we will start promoting more applications and chat rooms."

2. Provided maximum income support for creators. Durov stated that in the coming weeks, an introduction for creators will be launched, allowing creators to receive 70% of the income. A few weeks later, it will be possible to purchase physical and digital goods within the application. At the same time, Telegram channel owners will be able to withdraw 50% of advertising revenue for the first time.

3. Lastly, regarding Meme, Durov stated, "We are organizing the promotion of Telegram Stickers. Stickers and emojis may also become Memecoins."

(Prior to this, in order to promote Meme, TON launched the Meme development community Memelandia.)

In addition to Durov's speech announcing the messages, TON also published three recent plans for execution:

1. Firstly, it is about the issuance of USDT on TON by Tether. TON will provide 11 million TON tokens as incentives for early adopters of USDT on the chain. Among them, 5 million tokens will be used to reward USDT holders, another 5 million will provide liquidity support for Ston.fi and DeDust, and the remaining 1.2 million will be used to withdraw from exchanges without fees.

2. The second message is still about incentives for using USDT. TON Wallet is collaborating with the TON Foundation to distribute 30 million US dollars' worth of TON tokens to USDT holders. Participants can also earn 50% annualized interest through their balances. Currently, TON Wallet users can transfer USDT to contacts for free or withdraw to external TON wallets until the end of June.

3. The final message is about the ecological funding plan. TON has launched the Open League DeFi funding plan, aiming to provide support for Web3 builders in DeFi and dApp. Currently, TON will provide four levels of support based on the project's current TVL on other chains, team experience, and other indicators, with the highest amount reaching $520,000.

How are the ecosystem promoters operating?

The TON ecosystem has already grown, but with only over 600 projects within the ecosystem, it is not enough to support the huge market value. The TON ecosystem is currently in a state where the market is huge, but the number of ecosystem projects is small.

Telegram's global one billion users, built-in wallet functionality, as well as TON Space, bots, and other functions, all indicate a huge market space. At this time, the TON ecosystem is like a blue ocean, waiting for other applications to enter.

Referring to the development experience of other ecosystems, we can see that the teams and projects with strength are basically taking the approach of "one entity supporting multiple objectives" in order to promote application development within the ecosystem. This approach can not only diversify business revenue but also sustain project market value.

For example, the well-known ConsenSys, the creator and promoter of multiple products such as MetaMask, Infura, Linea, as well as Besu and Teku, is closely involved in the Ethereum ecosystem. However, from the perspective of overall product attributes, it is more inclined towards the infrastructure layer. There are teams with similar construction approaches, such as Offchain labs.

We can also see some teams' business development at the application layer. For example, AAVE, which is known for its large-scale DeFi on Ethereum and other L2 and multiple L1 chains, has also promoted the development of other applications, such as the early-stage conceptual application project Lens, the stablecoin project GHO released in 2023, and the rising supporter Ehtena, which includes the founders of AAVE, Curve, and Synthetix.

We may see even more examples in other ecosystems. For example, Jupiter in the Solana ecosystem launched the Meme project WEN, and Avalanche promoted the DEX Pangolin, and so on. In the market's education, project teams are well aware that it is far better to self-organize or self-incubate projects than to wait for external application cooperation.

In an ecosystem like TON that needs to rise rapidly, there are also many teams taking the approach of promoting multiple business ecosystem constructions. This is undoubtedly the fastest way at present. A single team can use similar technologies, and for the expansion of various applications, open source leaders can provide enough case guidance. In the TON ecosystem, we have also found several teams with similar development approaches.

The Major Promoters

1. TON Foundation/Telegram

The team and developers behind TON are undoubtedly the biggest and most powerful promoters and builders in the ecosystem. In traditional public chain teams, they adopt a completely decentralized design, so most of them almost only build the chain and passively wait for ecosystem growth, or only focus on coin prices and the secondary market in the early stages.

The TON Foundation and its related organizations have been actively promoting the development and application of TON. For example, the applications recommended by the TON official include TON DNS, Tribute, Fragment, TON Diamonds, and Getgems. After conducting information searches on platforms such as GitHub, we can find some traces left by the TON official behind the development of these applications.

Firstly, TON DNS is self-explanatory; in the development information of Getgems on GitHub, we can find that it is related to TON's gorpc development; on the other hand, we can also find parts related to Telegram and TON, Fragment is a typical use case, which is a trading platform that supports Telegram usernames and TON wallet logins, allowing the trading of TON tokens for collectibles and completing ad payments.

Undoubtedly, as the largest stakeholder, TON and Telegram have actively exerted influence on the development of the ecosystem.

2. TOP (The Open Platform)

Another influential team is TOP, whose founder Andrew is a member of the TON Foundation. The platform has established multiple projects and tools within the ecosystem, such as the Wallet in Telegram, the TonKeeper wallet used on PC, and the rumored Notcoin, which is said to have several million users in recent months.

We have found that the projects established through investment and incubation include NFT, gamefi, and development tools, among other types. In simple terms, TOP has almost touched on all the core components of the TON ecosystem. From a business perspective, this is certainly understandable, just as Metamask and ConsenSys have made significant contributions to the Ethereum ecosystem. However, the extensive reach of TOP has also led to voices within the community defining it as a "monopoly."

3. Microcosm Labs

In addition to the two dominant Russian-led forces mentioned above, we have also seen the development of the Asian ecosystem. Microcosm Labs is a team focused on TON ecosystem development, established in June 2023. With the assistance of the TON Foundation and TONCoin Fund, they launched the first Launchpad, TonUP, in August 2023, followed by multiple IDOs for TON ecosystem's Defi, Gamefi, and more. Currently, TonUP has over 300,000 community users, and the UP token's trading market value is approximately $100 million. TonUP has also participated in multiple incentive activities within the ecosystem.

In addition to the launchpad, Microcosm Labs is also attempting to do more construction, including the launch of the modular DEX PixelSwap, the first DEX on TON to support Weighted Pools, making LBP issuance on TON a reality. Furthermore, due to the modular design approach of the DEX, it will be user-friendly for developers through SDK and API, promoting the development and design of more asset issuance and trading businesses by developers.

According to the information released by Microcosm Labs, PixelSwap will undergo testing on the mainnet in May and will invite top audit firms to participate in the audit.

In addition to the DEX, Microcosm Labs has also invested in and incubated several products focused on the TON ecosystem, including games, GameFi, DeFi, and other types. Specific portfolios that can be found include: TonUP, PixelSwap, TonTogether, DetectiveTON, Cwallet, CCPayment, and more. In addition to the previously mentioned launchpad and DEX, TonTogether is a lossless lottery project built on the TON network, and DetectiveTON is a vertical media focused on the TON ecosystem.

Recently, Microcosm Labs has also launched the "Move to TON" grant, providing funding of up to $50,000 to most efficiently promote more projects to enter the TON platform. For migrating projects, Microcosm Labs can help with guidance, migration, token listing, and provide assistance in subsequent marketing, business development, exchange listing, or token tagging.

Currently, Microcosm Labs may be a standard example for future builders or application developers. In unofficial projects, its depth of immersion in the ecosystem and the types of products currently lead the way.

What else does TON need?

TON is developing, but what we see is that TON is different from traditional Web3 or Crypto because of its extremely high value due to Telegram. However, it may still be constrained by Telegram in terms of development speed, ecosystem development, and product design, or it may have shortcomings in reaching other Web3 developers. Therefore, for the TON ecosystem, perhaps a more thorough transformation of Telegram to a platform suitable for Web3 will achieve the ultimate goal.

Before and after the Dubai summit, from advertising to tokens, and now with meme coins, payments, and trading, the only answer will converge into one sentence: TON needs time, it needs to go through cycles of construction and value accumulation. With TON recently entering the top ten cryptocurrencies globally, what ranking will TON achieve after further development? This question will be left to time and future practitioners to verify.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。