Miles Deutscher|Jun 25, 2026 12:01
This should probably be illegal.
I built a Hermes agent that spies on my competitors 24/7 and reports back every morning.
I know exactly what they're building, where their product is headed, and their next steps - before they announce it.
It's probably the biggest edge I have in my entire business.
Here's how I set it up:
Step 1. Define exactly who and what you're tracking
Don't just prompt "watch my competitors." Get specific - ideally, create an entire watchlist.
You can connect your Hermes to Grok to help scan for competitors.
For each competitor, list what actually matters:
- New product launches and features
- Pricing changes
- Content and posting cadence
- Hiring activity (signals where they're investing)
- Funding or partnership announcements
Step 2. Deploy parallel agents
Hermes can spin up multiple subagents at once, each with one task.
Example:
Agent 1: Monitor their website and changelog for product updates
Agent 2: Track their X, LinkedIn, and YouTube for content, CTAs, funneling & any new mentions
Agent 3: "Spy" on their paid communities for updates *if applicable*
Agent 4: Monitor their close network
Each runs independently, in parallel.
Step 3. Connect tools
Point Hermes at the apps you want it working in:
- Notion or Google Sheets to log findings (can even set up local logging with .md files)
- Slack or Telegram to deliver alerts
- Web search for live monitoring
Step 4. Set it on a schedule
This is the unlock. Prompt:
"Every morning at 7 am, check all tracked competitors for changes in the
last 24 hours. Log everything to my Notion database and send me a summary in Telegram. Flag anything urgent."
Step 5. Let it compound and learn
With every run, Hermes logs what it finds and learns your competitive landscape better.
Over time, it can spot new competitors to monitor, and your intelligence database grows as a result.
Such an underrated AI use case.(Miles Deutscher)
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