NEW: JPMorgan Acquiring DFA Would Create 21st Century Active Dynasty.. my case for why JPM may/could (should?) buy DFA. Both brands are low-cost, top shelf active ETFs but dif style/strategies so would complement each other. Also 100% of DFA ETFs are already profitable so less work. It would instantly make JPM 4x bigger than any other active ETF family and tough to catch (and it would push them past Vgrd into 3rd place in overall active aum). Finally, their nemesis Goldman just did acquisition of ETF issuer and Dimon said he earmarked $10-$20b for purchase, which is about how much DFA would cost. h/t @bankeronwheels(Eric Balchunas)