[Hong Kong SFC: Virtual Asset Financial Influencers Are the New Business Norm, Discussions with the Industry on Regulation Underway] According to Deep Tide TechFlow on June 2, as reported by the Hong Kong Economic Times, in response to concerns raised by Hong Kong Legislative Council members about potential regulatory gray areas involving virtual asset financial influencers (KOLs), the Executive Director of the Intermediaries Division of the Hong Kong Securities and Futures Commission (SFC), Keith Yeung, stated that financial influencers are the new business norm. It is no longer a traditional relationship between individuals and traditional brokerages but rather a relationship between individuals and platforms. However, many platforms are not based in Hong Kong, and their coverage has no boundaries, which is a pain point faced by global regulatory bodies. Currently, the SFC has begun closely engaging with the industry to understand and discuss whether new regulatory considerations, including licensing and code of conduct enhancements, should be introduced.