[PBOC and Eight Other Departments: Prohibit Providing Online Marketing Services for Virtual Currency Issuance and Trading] The People's Bank of China (PBOC) and eight other departments jointly issued the *Measures for the Administration of Online Marketing of Financial Products*, which will take effect on September 30, 2026, to systematically regulate online marketing activities for financial products. The measures specify that only approved financial institutions, their self-operated platforms, and entrusted third-party internet platforms are allowed to conduct online marketing of financial products. It is prohibited to provide online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal forex margin trading. The measures outline detailed requirements regarding the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark language, cooperation models, and the protection of data and personal information. They also clarify the division of regulatory responsibilities and enforcement measures among financial regulatory authorities, cyberspace administration, telecommunications, and market supervision departments.