An $8 million ad. Elon Musk's SpaceX company aired a Starlink ad during the Super Bowl this time. Although it was only 30 seconds long, the price may have been as high as $8 million. The content focused on space rockets, satellite communications, and future exploration. The ad's voiceover featured sci-fi master Arthur Clarke, who proposed the concept of communication satellites in 1964. He is also the author of the legendary novel *2001: A Space Odyssey*.