The leadership story of He Yi was featured in Fortune magazine Here is a summary of the article's content and an infographic 👇 Crypto Queen He Yi: The Core Force Leading Binance Out of the Storm As the co-founder of Binance, the world's largest cryptocurrency exchange, Yi He @ heyibintance is hailed as the "most powerful woman in the cryptocurrency field". Her life trajectory can be called legendary. She emerged from impoverished rural areas in Sichuan, China, and with her sharp business acumen and relentless efforts, became a core figure influencing the global fintech landscape. He Yi played a crucial role in the rise of Binance. Her outstanding marketing talent and firm belief in "customer first" were the key driving forces for Binance to reach the top of the industry in just one year. She insists that all employees must experience frontline customer service work to ensure that the company truly listens to the voices of users. This approachable style has won Binance a huge user base. In 2023, when Binance faced an unprecedented crisis - co-founder Zhao Changpeng (CZ) was imprisoned and the company faced a huge fine of up to $4.3 billion - it was He Yi who was behind the scenes strategizing and stabilizing the morale of the military. She not only has to deal with huge business challenges, but also endure the personal pain of her partner and career partner being trapped in difficulties. Under her guidance, Binance has successfully overcome difficulties and its market position remains stable. She sees her journey from poverty to success as a microcosm of the disruptive power of encryption technology, and firmly believes that this technology will completely change the future financial world. https://(fortune.com)/crypto/2025/08/13/binance-yi-he/