April 9, 2026 ---- Global cryptocurrency trading platform CoinW announced that Croatian football player and Ballon d'Or winner Luka Modrić officially serves as its global brand ambassador.

As the cryptocurrency industry gradually moves towards regulation and maturity, CoinW aims to use sports, a highly globalized form of expression, to translate the abstract concept of "long-termism" into a more consensus-based user language, promoting the breakthrough of cryptocurrency finance beyond its circles and reaching a wider audience.

From Doubt to Validation: A Real-World Example of Long-Termism

Modrić's career trajectory is seen as a typical example of countering uncertainty and external biases.

When he joined Real Madrid in 2012, he was underestimated and even doubted by outsiders. However, over the subsequent decade, he proved himself with consistent performance: 6 Champions League titles, 28 championship trophies, and in 2018, he broke the long-standing monopoly on the Ballon d'Or by Cristiano Ronaldo and Lionel Messi. In the later stages of his career, moving to AC Milan, he still maintained a high level of competitive status.

Time has not consumed him; it has amplified him.

CoinW believes that this ability of "cross-cycle stable output" resonates internally with the platform's development path. Since its establishment in 2017, CoinW has chosen to focus on technology and risk control in the early stages of the industry, building a multi-layer security system while maintaining stable operations through market fluctuations. During the industry turbulence of 2022, no major security incidents occurred on the platform.

Currently, CoinW has over 20 million registered users globally, supports over 1,000 trading pairs, and its annual trading volume has exceeded $200 billion, with its derivatives business ranked among the world's leading.

From Endorsement to Connection: Web3's "Breaking the Circle" Approach

Compared to traditional endorsement collaborations, this interaction emphasizes the transformation of user perception and the reconstruction of participation pathways.

Around the 2026 FIFA World Cup cycle in North America, CoinW will launch a series of content and interactive mechanisms themed on "breaking biases." Through user participation and content co-creation, it aims to transform the judgment, rhythm, and decision-making experiences from sports scenarios into an entry point for understanding digital assets, thereby lowering cognitive barriers and enhancing the sense of participation.

In other words, it tries to make users "understand a match" before they "understand a trade."

Prior to this, CoinW has continuously engaged in sports and cultural fields: including becoming an official partner of La Liga and participating in the East Asian Football Championship as a Web3 partner. Through this series of cross-boundary practices, the platform continuously strengthens its connection with global sports audiences, seeking a more universal way to express blockchain narratives.

The Metaphor of the Midfield: Defining Order Through Guidance

In the modern football system, the midfield is not the most eye-catching position, yet it often determines the rhythm and direction of the match.

Modrić's value lies in his control of rhythm and judgment of choices in complex situations. This ability also reflects the role of trading platforms in the market: providing structure and order amidst volatility, creating a safe, efficient, and engaging "new home ground" for users migrating for value.

For new users entering the crypto market, CoinW has launched the "Beginner's Village" program. From the first deposit to the first order, the platform helps users transition from observation to participation through clear guidance and education, gradually establishing a deep understanding of trading processes and platform environments.

Meanwhile, CoinW utilizes gamified learning and community interaction mechanisms to transform complex trading logic into participatory and growth-oriented experiences. Rich incentive activities allow users to accumulate experience and skills in practical scenarios, truly achieving a sense of accomplishment. Just as Modrić connects the entire team through running and passing, CoinW is paving the way for each user's crypto journey through mechanism design.

CoinW Chief Strategy Officer Nassar Al Achkar stated, "The way Modrić controls the rhythm of the entire match is precisely the role CoinW hopes to play for users—becoming their guide in the crypto journey. We hope to use this collaboration to help more people steadily and confidently step into the crypto world through CoinW."

Crossing Cycles: The Practical Path of Long-Termism

When asked how to maintain a long peak state, Modrić's answer is "passion and persistence." At 40 years old, he is still active on the pitch, with each run serving as a continuous validation of this answer.

In the high volatility and strong cyclical environment of the industry, CoinW regards "long-termism" as one of its core competencies.

Specifically, the platform continuously invests resources in security systems, compliance construction, and product structure, while enhancing users' decision-making abilities at different market stages through user education and ecosystem development. Its strategy is not to chase short-term hotspots but to focus on stable services and long-term trust.

CoinW believes that the true differentiation in the industry lies not in phase-based scale but in the ability to continuously provide reliable infrastructure amidst cyclical fluctuations.

Conclusion

From being underestimated to becoming a world-class midfield core, Luka Modrić's professional trajectory reflects the value of "time and stability."

CoinW has grown from an early industry participant to a global trading platform, undergoing multiple cycles of verification.

This collaboration is not only a brand-level interaction but also a shared expression of "how to establish long-term value in uncertainty." As digital assets gradually move towards the mainstream, CoinW seeks to drive cryptocurrency finance from being an efficiency tool to becoming a more universally significant infrastructure through this collaboration.

About CoinW

CoinW was established in 2017 and has become one of the world's leading cryptocurrency trading platforms, providing one-stop digital asset service access to cryptocurrency users across multiple countries and regions. The platform offers comprehensive smart trading services, and as of October 2025, the platform's average daily trading volume has exceeded $5 billion, Coingecko contract ranking 4th, and registered users have surpassed ten million. CoinW is committed to "helping users increase their wealth" and "empowering blockchain technology transformation" while continuously optimizing product architecture and launching multiple independently operated innovative product lines. CoinW expands its brand influence through sponsoring international sports events. At the same time, CoinW upholds a sense of social responsibility, actively participating in public welfare, donating materials to support the construction of orphanages in Africa. In the future, CoinW will continue to promote global inclusive finance, leading the development of the crypto industry and advancing the global adoption of blockchain and cryptocurrency assets.

For more information, please visit the CoinW official website, or follow CoinW's X account and join the CoinW Telegram group.

Disclaimer: This article is for brand information display only and does not constitute investment advice or trading invitation. Cryptocurrency trading carries high risks, and users are responsible for their financial decisions. Service content may vary by jurisdiction and may not be available in all regions.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。