According to X product leader Nikita Bier, starting next week, Grok's capabilities will be fully integrated into the recommendation system, and he directly defines this update as the most significant change X has made to date.
Previously: The algorithm mainly relied on manually written rules, sorting based on simple metrics such as likes, retweets, and watch duration.
After the update: Grok AI will analyze every post and video on the platform in real-time, using AI to understand the content's meaning, quality, and relevance, scoring each piece of content, and then determining who it is most suitable to recommend to.
For example, cryptocurrency enthusiasts may see more cryptocurrency-related content, even content from smaller accounts, as long as it meets the relevant needs, leading to more recommendations overall, making the timeline more user-friendly.
X previously resembled a pattern of distributing based on behavioral data, more like Xiaohongshu's model, but after the update, it resembles letting AI directly participate in content understanding and traffic allocation. The specific changes should be:
First, recommendations will be more about what users want to see, rather than simply pushing the most popular content.
Second, low-quality content, engagement scam content, and pure emotional noise will theoretically find it harder to gain traffic.
Third, smaller accounts will have increased weight, and as long as they have enough content value, the chances of being seen may actually increase.
Fourth, timelines are likely to become more customizable in the future, such as only seeing cryptocurrency-related or politically related content.
Therefore, if this change is implemented, the most significant impact should be on the platform's overall traffic distribution method. Good content will receive better exposure as long as there is a demand (theoretically 😂).
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