During the OKX New Year's Eve dinner, Odaily Planet Daily conducted a live interview with the OKX Planet community product team, discussing the background of the OKX Planet project, its content and recommendation logic, the creator incentive mechanism, and the overall approach of the trading platform in community building. Jason, the head of the OKX Planet community product, and Damon, the product manager, shared the team's judgments and choices.
The following content is organized based on the live recording, with necessary editing and structural sorting.
1. From Exploration to Project Establishment: How OKX Planet Earnestly Builds Community
Odaily Planet Daily: Before officially establishing the Planet, the OKX team had already made several attempts. How did you gradually move towards the direction of "community"?
Jason:
Over the past year, the team has conducted various explorations related to content, including K-line dynamics, AI summaries, and chat communities. The overall approach was not initially aimed at "creating a community product," but rather to gradually build an understanding of the community sector through different forms of experimentation.
OKX has always emphasized stability internally, so we prefer to enter the formal project establishment phase only after having a relatively clear understanding. We established the product form of the Planet community in October 2025, and the overall product development and iteration have been very rapid from project initiation to launch.
In terms of team composition, members have backgrounds in traditional financial communities as well as long-term deep involvement in the crypto industry, providing insights into crypto community culture, gameplay, opportunities, and product capabilities.
Odaily Planet Daily: Many people believe that communities are strongly correlated with market cycles, with bull markets being more important and bear markets diminishing value. How do you view this issue?
Jason:
From our judgment, the community is not a product form that strongly depends on bull and bear cycles.
During market downturns, users still need emotional outlets and spaces for communication; when the market is active, the community naturally becomes a high-frequency place for discussing information, opinions, and opportunities. Regardless of the market state, the community is not an optional accessory.
Based on this judgment, OKX Planet does not wish to become just a homogenized information flow product but aims to gradually form a deeper integration with OKX's overall ecosystem, allowing the community to play a role in user conversion, retention, and trading decision-making processes.
Odaily Planet Daily: Creators and users are very concerned about the traffic distribution mechanism. How does the Planet currently consider recommendations and operations?
Damon:
From the current state of the industry, a very core variable in crypto content remains "trust." Many users' trading behaviors are essentially based on long-term trust in certain KOLs or traders, combined with their own judgments.
In our previous analysis of industry content, we noticed that real trading and sharing content consistently performed well in terms of clicks. Before 2025, the supply of such content was relatively insufficient, but as more creators joined, the supply significantly increased, and user attention remained high.
At the same time, the industry itself is constantly changing. Whether it's on-chain asset gameplay, automated tools, or AI-related directions, investment methods are gradually diversifying. In the short term, content construction needs to respect users' current preferences; from a longer-term perspective, the platform also has a responsibility to guide the emergence of more methodological and tool-based content.
In terms of the recommendation mechanism, on one hand, we will form a relatively clear user profile based on users' behavioral preferences on the trading platform; on the other hand, the content side will leverage models to generate multi-dimensional tags for more precise matching. The overall direction is not to be fixed at once but to continuously adjust with industry changes.
Odaily Planet Daily: If traffic is completely allocated based on interaction volume, real trading content often has an advantage. How does the Planet balance different types of content creators?
Damon:
If we only look at likes, comments, and shares, real trading and transaction-based content indeed have an easier time gaining an advantage, but this can also lead to a homogeneous content structure that is not friendly to some content with long-term value.
Therefore, in the mechanism design, the platform will give extra weight to content that is currently relatively scarce but more important for industry development, such as beginner-friendly educational content, new asset forms, and gameplay interpretations. The relevant weight is not fixed but will be dynamically adjusted based on content supply and overall quality.
From the long-term vision of the team and the exchange, the crypto industry cannot be reduced to just trading; community content also needs to continuously expand its boundaries as the industry develops.
Odaily Planet Daily: Monetization is a major concern for many creators. How is the incentive mechanism currently designed for the Planet?
Jason:
The OKX Planet community will establish a long-term, weekly settlement incentive mechanism. The evaluation dimensions will not only include views but will also focus on effective interaction behaviors of high-value users, such as likes, comments, shares, follows, and clicks on trading-related components, while also considering users' time spent in the community.
Based on this, we will calculate the actual contributions of content creators through anti-cheating logic and distribute from the overall prize pool according to the proportion of contributions. The initial intention of the mechanism design is to give creators of different sizes and stages the opportunity to receive positive feedback.
In addition to basic incentives, the community will gradually introduce more tools and scenarios, such as trading activities, live streaming rewards, prize Q&A, and membership-based communities. At this stage, the platform will not take a cut from creators' earnings; the more important goal is to cultivate the community ecosystem first.
Odaily Planet Daily: What is the positioning of the Planet within the OKX App, and what is the overall launch rhythm?
Jason:
In terms of product form, OKX Planet has already become one of the important sections within the OKX App. According to the current plan, the Chinese region and some global markets will accelerate their opening before the Spring Festival.
There is a strong synergy between exchange-level activities and community scenarios. Once platform-level activities enter the community, they are more likely to generate discussions and spread, which is also one of the directions for continued exploration.
2. The "Secrets" of OKX Planet that Users Are Particularly Interested In
Odaily Planet Daily: The outside world often compares the Planet with Binance Square and even the crypto content ecosystem of X. What are your thoughts?
Jason:
From a mindset perspective, we will always maintain humility and openness. There are already relatively mature products and a large number of professional community creators in the market, providing ample learning opportunities for newcomers. Through continuous observation, learning, and active communication, we can better judge the direction of the sector.
From an industry perspective, large platforms' ongoing focus on the crypto field is a positive thing. For Chinese users, being able to obtain a stable, low-threshold community experience within a trading platform also has certain advantages.
Damon:
Large platforms like X often leave space for vertical fields. As more users enter the industry, the demand for professional content and tools will further segment. Communities focused on trading scenarios and user decision-making chains still have room to thrive.
Odaily Planet Daily: Finally, I want to ask a relatively light question: How was the name "OKX Planet" determined?
Jason:
In early discussions, the team did try different options, and the English name also underwent adjustments, ultimately being confirmed as "Orbit" to express the meaning of "social circle." The Chinese name retains "OKX Planet," which is easy to spread and also facilitates the subsequent extension of community identity and activity systems.
For example, different stages of creators in the community will correspond to different identity titles, and subsequent activity naming can also revolve around the concept of OKX Planet. This unified setting helps with the long-term operation of the community.
Odaily Planet Daily: If we look back at the OKX Planet product a year from now, what kind of evaluation do you hope the outside world will give?
Damon:
I hope everyone feels that OKX Planet has found a new direction for crypto content.
Jason:
From a longer-term perspective, I hope that when new events or opportunities arise in the industry, users will naturally think to come to OKX Planet to see if there are relevant discussions. If we can gradually form such a usage habit, that would already be a good result.
Conclusion
From this exchange, it is clear that OKX Planet is not in a hurry to package a short-term narrative with "community," but is attempting to integrate content information, product ecology, trading investment, and user conversion into the same product system for long-term and continuous refinement. This approach itself has already exceeded the traditional positioning of the community as an "ancillary function."
In fact, building a community on a trading platform is not a new proposition; what truly deserves attention is not "whether to do it," but "how to approach it." When the community is viewed as a long-term capability rather than a temporary tool, its role also changes—no longer just a hub for information or an emotional buffer, but gradually evolving into an important node connecting content, tools, and user decision-making.
How far the community can ultimately go still depends on the platform's judgment of product direction and control of execution rhythm. For community products that are still in the early stages, time remains the most important and hardest variable to accelerate.
Whether OKX Planet can truly run this logic remains to be seen. However, it is certain that the relationship between trading platforms and communities is undergoing a structural transformation. The endpoint of this change may not lie in the final form the community presents, but in whether the trading platform can re-understand and reconstruct the user decision-making process.
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