🧐 Content Creators Must Read | Why Dan Koe Can Write Viral Hits with Billions of Views, and What Insights Does This Offer to Us Content Creators?
I’ve broken it down into 7 reusable modules. Even if you try to change just one of them, you can achieve traffic that is dozens of times greater than what you have now.
Dan Koe @thedankoe is currently the hottest figure, and Elon Musk's $1 million reward is within his grasp as the most stable option.
Today, X has issued the latest content creation subsidies, and many people have received substantial income. So how do you write a viral hit? How did Dan Koe write his viral hits? Are there aspects we can learn from?
In the following article, I will reveal the secrets. Of course, I personally feel that we cannot imitate his tone, but we can mimic his structure and psychological triggers; that is the fundamental logic.
Let’s continue 👇
1️⃣ Module A: Smash the "Default Life Script"
He often starts by listing the standard paths society gives you in short sentences, then tells you, "This script is outdated." (A typical example is: go to school—get a degree—find a job—retire + the framework of the industrial age is over.) What is he doing? Creating anxiety, making everyone rush to follow!
2️⃣ Module B: Use a "Generational Gap" as the Grand Background
Industrial Age → Digital Renaissance/Second Renaissance. This grand narrative makes readers feel: this is the trend, and we must follow it, leading to many shares and saves.
3️⃣ Module C: Use "Self-Disclosure" to Alleviate Reader Shame
He admits that he has been stuck (for example, "studied for a long time but didn’t change my life"), allowing readers to drop their defenses: I’m not useless; I just lack key components. This creates empathy, making everyone willing to listen to you ramble on.
4️⃣ Module D: Introduce a "New Term" to Explain All Pain
He often uses one word to tie everything together (for example, vessel: putting interests, learning, and earning money into the same container). What readers remember is not the paragraphs but this word. This is the power of a memorable phrase!
5️⃣ Module E: Strong Structure + Citing Authorities + Chapter Progression
Roman numerals (I, II, III…), citations, and layered arguments give the content a "thesis feel," making readers more willing to save it.
6️⃣ Module F: Emphasize the "Trust Leverage" of Long Articles
He clearly states that long content builds trust better, requires thought, and is difficult for AI to mass-produce. Moreover, he performs well with long articles on X. So, long articles are a powerful tool for building trust, but they must have "anchor points"; otherwise, they are just unwanted garbage.
7️⃣ Module G: Don’t Write "What You Want to Write," but Write the Intersection of "What You Want to Write + What Others Want to Read":
He calls this positioning: the points you love to write about must be expressed from the perspective that readers care about. Understanding this is the foundation for a content creator who can potentially gain traffic.
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