Luffa today announced its latest brand upgrade: positioning itself as the next-generation creator and fan economy operating system, taking the form of a value-driven social network, aiming to become the ultimate Web3 connector that links digital interaction with real-world value. At the same time, Luffa launched new features such as live streaming, short videos, and the world at the end of September; Luffa revealed that its registered user count has reached 1 million, and application downloads have surpassed 2 million, achieving a key milestone.

Leveraging blockchain technology, Luffa breaks through the profit extraction model of Web2 platforms, allowing creators, fans, and brands to interact and transact without intermediaries.

By 2030, the global creator economy is expected to reach $528 billion, but it is currently limited by the structural flaws of existing social platforms: on one hand, there is value asymmetry—platforms profit from user attention while creators only receive a small share of the revenue; on the other hand, the closed ecosystem and algorithmic recommendation mechanisms create dual constraints—the former confines user identities and audiences within "walled gardens," while the latter traps users in "information cocoons," leaving creators in a "traffic black hole."

Luffa addresses these core issues by integrating social connections, value creation, and identity ownership into a unified community-owned system.

From Profit Extraction to Empowering Creators: A New Economic Model

Luffa is the operating system for the creator and fan economy, integrating functions such as wallets, identities, loyalty, channels, and communities to create a seamless experience. Users can earn points by participating in interactions within the app's content, while also providing tools for creators and projects to help them achieve fan and user growth, improve retention and activity rates, and deepen relationships with fans.

Luffa has built an ecosystem where users and creators can control their own attention, influence, and realize their value. In this ecosystem, the Web3 wallet and identity account system serve as the underlying economic infrastructure, ensuring user privacy and autonomy; the points and token design for creators and fans form the economic system of loyalty; groups, channels, live streaming, short videos, AI agents, and SuperBox mini-programs provide rich capabilities and vast imaginative space.

Luffa's infrastructure is built on four core pillars:

• Creator and Fan Sovereignty: Users own their audience maps, content, and value streams.
• Tokenized Fan Economy: Through tokens and loyalty mechanisms, interactions are transformed into verifiable, tradable assets.
• Rich Content and Interaction Forms: A creator center centered around channels, an AI-driven one-stop programmable space.
• Support for Quick Settlement Web3 Wallet: Supports payment transactions and asset management of stablecoins and cryptocurrencies across all scenarios, enabling instant, low-fee cross-border transactions.

"This shift signifies a move from 'attention economy' to 'trust economy'—in the new system, value is measurable, transferable, and governed collectively by the community," said Luffa's Chief Technology Officer Michael Liu.

Initial Response Highlights Market Potential

Luffa's model has been validated through several successful initiatives. In September, Luffa's collaboration with the Madrid Creator Hub attracted hundreds of creators. Another significant milestone is that television personality Teresa Giudice, who has over 20 million fans, has joined the platform as a flagship creator partner.

Luffa recently launched a series of new updates: new features such as "World + Subscription Recommendation Stream + Create Paid Channels" were launched in September, supporting creators in publishing short videos, live streams, and graphic content, significantly expanding the ways creators and fans can interact, and enriching content forms; the registered user count has reached 1 million, and application downloads have surpassed 2 million, achieving a key milestone; at the same time, Esra Ozturk has been appointed as the new product head, bringing extensive product experience from renowned unicorn companies like Uber and Zillow, and will focus on building Luffa's fan loyalty mechanism.

User feedback has been generally positive. An early user commented, "For me, Luffa is not just an app, but a platform that integrates community, security, and rewards."

About the Luffa Team

Luffa is led by a team of industry veterans. Its core team includes Chief Technology Officer Michael Liu (former head of AI at a top 100 global company, founder of Fam Capital in Silicon Valley, with degrees in Electrical Engineering from MIT and FinTech from Harvard), and Product Head Esra Ozturk (formerly responsible for product-related work at Meta and Uber).

Additionally, the project advisory team includes Professor Xiong Yu, Associate Vice President of the University of Surrey and Director of the Blockchain and Metaverse Applications Research Institute; Uriah Ferruccio, former Vice President of Binance and Director of JD AI Lab; and Dr. Ned Wang, former Deputy Director of the Oxford Digital Economy Lab and Senior Researcher at the Oxford Financial Big Data Lab.

Looking Ahead

Luffa is positioned at the intersection of AI-driven content creation and Web3 digital ownership, developing a series of sovereign tools for creators, laying the foundation for the next generation of evolution in the internet value layer.

About Luffa

Luffa is the operating system for the fan economy, integrating wallets, identities, loyalty, and community functions to create a seamless experience. By building a value social network that allows creators, brands, and fans to participate together and support transactions, Luffa serves as a super connector, bridging digital interaction and real-world value. Luffa's mission is to transform attention into ownership and connections into business opportunities—providing tools for every participant in the creator ecosystem to help them achieve growth, improve user retention, and deepen relationships with fans.

Contact: support@luffa.im

Download Luffa from the official website: https://www.luffa.im/

Twitter: https://x.com/LuffaMessage

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