In fact, my biggest criticism of Kaito is that it is a form of self-PUA (Pick-Up Artist), not that Kaito is solely focused on making money. In reality, it requires content creators to continuously expose the projects it selects in order to earn profits. The amount of profit largely depends on the quantity of related content produced. For example, if a girl made over $1,200 from ARB, I congratulate her, but how much content has she actually produced for ARB?

Is this output because she truly understands and likes ARB, or is it simply because ARB pays? I have seen a lot of content from Kaito participants; while some of it is indeed written carefully, a significant portion relies heavily on AI and rewriting, purely for the sake of exposure.

Therefore, the essence of Kaito is also about taking advertising fees, and Kaito acts like a middleman. More importantly, this middleman earns more than the content creators. For instance, in a ride-hailing scenario, if a passenger pays 100 yuan, the platform takes 70, and the driver gets 30 yuan, while the car still belongs to the driver. This is not impossible, but it is unfair. Moreover, Kaito has not fully disclosed its point system, making it a definite black box.

It is understandable for content creators to earn money through advertising, but the focus should be on what valuable content can be provided beyond advertising. It shouldn't be the case that there is no actual content output apart from Kaito's projects. This cycle could very well be flawed; once one departs from Kaito, it becomes difficult to stand on their own.

Kaito is a good phenomenon; it indeed connects project parties and content creators, but it should be more transparent and have clear review standards. Just because I post content that gets tens of thousands of views does not mean that what I write is necessarily good. After all, project parties need to convey their advantages to more users, not be blocked by more people.

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