As competition in the contract trading sector intensifies, can BitMart's three major plans break the deadlock?

CN
2 hours ago

Intensifying Competition in the Contract Sector: Can BitMart Break the Deadlock with Three Major Plans?

A Flourishing Derivatives Market

The derivatives market has become active again, thanks to the significant price recovery of major cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH). According to data released by Coinglass on May 12, the total value of open contracts in the derivatives market reached $138.676 billion, with a trading volume of $278.053 billion on that day. Bitcoin accounted for $67.045 billion in open contract value and $81.977 billion in trading volume, while Ethereum contributed $28.548 billion and $96.774 billion, respectively. These figures are close to the peaks seen earlier this year, indicating strong market growth—and increasingly fierce competition.

In this landscape, centralized exchanges (CEX) coexist with decentralized exchanges (DEX), driving competition for market share. Coinbase's acquisition of Deribit highlights the importance of the derivatives sector: particularly futures and perpetual contracts, which are becoming key battlegrounds for crypto platforms.

Dynamics of the Crypto Market: Volatility and Opportunities Coexist

The crypto market in 2025 presents a divided dynamic. On one hand, on-chain activity is thriving, with meme coins and tokens related to AI agents, decentralized science (DeSci), political finance (PolitiFi), and animal-themed projects attracting significant attention. On the other hand, centralized exchanges are focusing on two main areas: rapidly listing new tokens and expanding their derivatives business.

A report from CoinGecko provides a sobering fact: since 2021, around 7 million tokens have been launched, but in the first quarter of 2025 alone, 1.8 million tokens failed, accounting for nearly half of all failed tokens during that period. Platforms like "Pump.fun" have made token creation easier, but the vast majority of projects quickly fade into obscurity. This volatility puts pressure on exchanges, which need to filter quality projects and provide a reliable trading environment.

With seven years of industry experience, BitMart has adopted a more cautious approach to token listings, considering market trends, trading data, and project fundamentals. Currently, the platform supports spot trading for over 1,700 tokens and more than 400 perpetual contract trades. In addition to token listings, BitMart has launched a series of initiatives to enhance its contract services, hoping to improve liquidity and increase user participation.

BitMart's Three Major Strategic Initiatives

To address the challenges and opportunities in derivatives trading, BitMart has introduced three important plans.

1. Slippage Protection Plan

In response to the uncertainty of market volatility, BitMart has implemented a Slippage Protection Plan for USDT margin futures trading. If slippage exceeds 0.05% due to technical or liquidity issues, users will receive USDT compensation, credited within one hour at the earliest. New users can also enjoy additional benefits: during their first month of account opening, compensation for abnormal slippage will be doubled, up to a maximum of 1,000 USDT. While this initiative emphasizes user protection, its effectiveness relies on consistent execution and widespread user adoption.

2. Star Trader Program

The Star Trader Program will run until June 9, offering attractive incentives for elite traders. Participants can become star traders on the platform, earning up to 50% profit sharing and winning bonuses through outstanding performance. Additionally, the "King of Futures Trading Competition" is currently underway (until June 4), offering daily, weekly, and monthly rewards—individuals can earn up to 29,200 USDT, with a total prize pool potentially reaching 142,000 USDT. This is a bold attempt to build a trader community, but its success will depend on attracting and retaining experienced participants.

3. Community Partner Program

BitMart's global Community Partner Program collaborates with regional leaders from Europe, Southeast Asia, Africa, the Middle East, and North America. Partners can receive certification, promotional support, and commission rewards for spot and futures trading, as well as host events and manage community groups. This program aims to expand BitMart's reach, but its impact will depend on the activity and cohesion of these community networks.

User Feedback

User feedback provides some insights. Vietnamese trader David praised the Slippage Protection Plan, noting that it makes BitMart stand out in an industry with frequent fee changes. Trader Fran Hunter takes pride in the Star Trader Program, boasting a win rate of 99%, with his followers collectively earning $564,971—though such outstanding results may not be the norm. A community contributor from Nigeria, Jelly, recognized the opportunities in the Partner Program, believing it fosters collaboration. These feedbacks suggest potential, but broader user opinions still need further observation.

Intensifying Competition in the Contract Sector: Can BitMart Break the Deadlock with Three Major Plans?

https://www.bitmart.com/futures-copy-trading/zh-CN

Looking Ahead: Growth and Challenges Coexist

Under the leadership of CEO Nenter (Nathan) Chow, BitMart is betting on technological innovation and global market expansion. Plans to integrate AI into blockchain technology to enhance analytics and automation tools demonstrate its innovative capabilities, while exploring expansion into markets like the Middle East and Latin America points to growth opportunities. Additionally, BitMart expects to launch a decentralized wallet in the third quarter of 2025, including new features such as staking and governance voting, aimed at deepening community user engagement.

However, challenges remain. The competitive landscape of the derivatives market means BitMart must prove that its initiatives can deliver long-term value rather than just short-term hype. Technical reliability, community appeal, and differentiation from competitors will be key.

Can BitMart Stand Out?

With a three-pronged strategy—protecting users from slippage, incentivizing trader participation, and building a global community—BitMart has carved out a place in the contract competition. These strategies align with market trends and user needs, but success is not guaranteed. In the context of major players like Coinbase making multi-billion dollar acquisitions, BitMart needs to execute its plans flawlessly and adapt quickly to market changes to stand out. Currently, its efforts show potential, but the true test will be whether it can maintain momentum in a fiercely competitive environment.

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