MicroStrategy announced the development of an enterprise-level DID application based on the Ordinals protocol - MicroStrategy Orange. MicroStrategy Orange can be seen to some extent as the Bitcoin version of ENS.

There are already DID projects developed based on the Ordinals protocol in the market. However, apart from the ancient Internet domain name players who are enthusiastic about this, newcomers in the crypto market are not interested in it. They are more fond of NFTs and meme coins belonging to the Z generation.

Therefore, MicroStrategy Orange does not target the niche market of Bitcoin DID, but instead focuses on the theoretically broader enterprise service market.

However, we all know that the real customers in this market are zero, and it is a new virgin land that needs to be developed from scratch.

Nevertheless, as the largest entity in the Bitcoin Maxi community that integrates knowledge and action, MicroStrategy's release of MicroStrategy Orange sends an important signal: digital gold is no longer the only narrative of the Bitcoin consensus, and the programmability of Bitcoin is gaining more and more recognition and support from the Bitcoin community (including Bitcoin Maxi).

Furthermore, the direction of the programmability of Bitcoin is no longer limited to providing liquidity services for existing NFTs or NFT-like assets, but is oriented towards more application scenarios.

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